Jack of trades,
Master of one.
Multi-faceted marketing consultant withworld-class expertise in strategy development
Public RelationsAdvertisingCorporate Brand ManagementGTMBrand Identity AnalysisCampaignsMessagingProduct Marketing
Work Highlights
Chipper Cash 🇳🇬🇬🇧🇰🇪🇺🇸
African Unicorn
FinTech | Campaigns | GTM | Messaging | Product Marketing | Advertising
Developed the strategy for the public launch of ChipperCash in Nigeria and led creative strategy for the ambassadorial campaign with grammy award winner “Burna Boy” - The “Bank on it” campaign.
Business impact: 500K+ app downloads
InPost 🇵🇱 🇬🇧
10 Million+ active users
Logistics | Campaign | GTM | Messaging | Public Relations | Product Marketing
Developed a digital-first strategy for the expansion of Inpost to the United Kingdom to compete with Amazon Logistics. Resulted in a partnership with Newcastle United.
Business impact: 10M+ parcel deliveries
Poshmark 🇬🇧
80 Million users
E-commerce | GTM | Product Marketing | Messaging
Developed the strategy to launch Poshmark in the UK. Involved pre-beta, beta, launch and post-launch phases with a series of digital and physical tactics to drive awareness and adoption.
Business impact: 100K+ app downloads at launch
Dhiraj Mukherjee 🇬🇧
Co-founder, Shazam (300 Million+ users)
Personal | Public Relations | Messaging | Brand Identity Analysis
Developed strategies and tactics to generate awareness about Dhiraj Mukherjee and grow requests for speaking events. Designed a brand identity framework and a messaging architecture.
MSquared (M2) 🇬🇧
Owned by Improbable (Metaverse Leader)
Web3 | Brand Development | Messaging | Brand Identity Analysis
Conducted a brand identity analysis to re-evaluate the position of the brand which led to a brand overhaul. Developed an identity framework to guide the re-brand process and developed the brand’s messaging architecture.